Source: State of Michigan Executive Budget, FY2011

Michigan sells its natural beauty to the rest of the country through its "Pure Michigan" tourism campaign. Michigan has a long history of environmental and conservation innovation and leadership. Unfortunately, in recent years, that dedication has weakened, and investment has faded.

The Facts - Michigan industries rely on healthy natural resources

• Two of Michigan's top three industries—agriculture, and tourism/recreation—rely directly on the health of our natural resources.
• Tourism generates $17.5 billion annually in Michigan, resulting in $971 million in state taxes and accounting for 193,000 jobs statewide.¹
• Our forest system contributes more than $12 billion to the state's economy and supports 200,000 Michigan jobs.²
• Annually, more than one million hunters and almost one million boaters pay for licenses.

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Sources:

¹ Travel Michigan
² Michigan DNRE