A new partnership to protect our water

Tuesday, February 25, 2020

Washington, DC – Clean Water Action announced the launch today of an ambitious new partnership with Seventh Generation, a leading household and personal care environmentally conscious products company, aimed at protecting clean water and reducing water pollution, with a special emphasis on clean, healthy drinking water for all communities.

The announcement coincides with the launch of a new line of Seventh Generation personal care products, Seventh Generation Not Just Body Wash™ and Seventh Generation Not Just Deodorant™ sales of which will benefit Clean Water Action’s outreach, organizing and advocacy programs focused on the partners’ shared clean water goals.

“We are excited to join with Seventh Generation to increase awareness, action and real-world progress on some of today’s most pressing water challenges,” said Clean Water Action President and CEO, Bob Wendelgass. “Seventh Generation’s growing market reach and role as a sustainability business leader, its aggressive commitments to reduce water and climate impacts, and its achievement of Made Safe certification for the new personal care products line add power and credibility to our work together.”

Between Seventh Generation’s growing consumer base and Clean Water Action’s grassroots outreach programs, the partners expect to reach one million or more households and engage tens of thousands of new people in campaigns to protect clean water in the U.S. “Too much of our water is still not safe for fishing, swimming and drinking,” Wendelgass says. “More action is needed immediately to reduce pollution and protect people’s health, yet federal clean water protections are actually under assault today, along with other environmental and climate safeguards.”

Clean Water Action and Seventh Generation released this statement of purpose for the partnership:

Protecting Clean Water: Clean water is the foundation of healthy communities. We will educate, inspire and mobilize people across the country, through individual and collective actions to protect clean water, now and for future generations.


Since our founding during the campaign to pass the landmark Clean Water Act in 1972, Clean Water Action has worked to win strong health and environmental protections by bringing issue expertise, solution-oriented thinking and people power to the table. www.cleanwateraction.org

Clean Water Action heled organize and launch the Campaign for Safe Cosmetics and is active in the Safer States network, Mind the Store, and other environmental health campaigns and coalitions. Clean Water Action’s award-winning ReThink Disposable program works with businesses and consumers to advance policies and practices to minimize single-use disposables, packaging waste and plastic trash.

About Seventh Generation

For more than 30 years, it’s been Seventh Generation’s mission to help you protect your world with our environmentally conscious and effective household products. Our products are solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation offers a full line of laundry, dish and household cleaners, baby products including Free & Clear diapers, training pants and baby wipes, plus recycled paper products and recycled plastic trash bags, personal care products such as deodorant and body wash and period care products including Organic certified tampons. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit www.seventhgeneration.com.

Michael Kelly